Workflows · How it works

Every workflow ends in an outcome you can check

Triggers start the run, steps move across channels and systems, checks confirm the result, and people handle only the exceptions.

A workflow moving work from trigger to verified outcomeA workflow moving work from trigger to verified outcome
01 Anatomy of a workflow
  1. Trigger

    Something happens

    An event, a schedule, a new row, an inbound call or a message starts the run.

    e.g. invoice passes due date

  2. Steps

    Work moves across surfaces

    Each step runs on the best channel or system, with fallbacks if one fails.

    e.g. SMS → WhatsApp → Voice

  3. Checks

    The result is verified

    Convophi confirms the outcome in the system of record before closing the run.

    e.g. payment found in ERP

  4. Outcome

    Done, or handed off

    Completed runs are logged and billed. Exceptions go to a person with context.

    e.g. ledger reconciled

02 Walkthrough · Payment recovery

One outcome, five surfaces, zero swivel-chair work

  1. Day 0 · 09:00 Database

    Convophi pulls every account 7+ days overdue and ranks them by balance and history.

  2. Day 0 · 09:05 SMS

    Each customer gets a short SMS with a secure, pre-filled payment link.

  3. Day 1 · 18:00 WhatsApp

    Non-payers get a WhatsApp follow-up offering a split plan with one-tap buttons.

  4. Day 2 · 11:00 Voice

    Sumi, our AI voice agent, calls anyone still unpaid, takes a promise-to-pay or payment, and flags disputes.

  5. Day 2 · 11:20 ERP

    Payments are matched and posted to the ERP. Disputes go to the collections team with the full history.

  6. Outcome APIs / Webhooks

    Run closes as “payment collected” only after the ERP confirms it. That’s what gets billed.

03 The quality loop
  1. 01

    Define the outcome

    Say what done looks like, like “payment collected and posted to the ERP”.

  2. 02

    Map the steps

    Convophi drafts the workflow across channels and systems. You adjust it.

  3. 03

    Run everywhere

    Each step runs on the right surface, with retries and fallbacks built in.

  4. 04

    Verify & review

    Every result is checked. Exceptions go to a person with full context.

  5. 05

    Improve

    Reviewer decisions update the workflow, so completion rates climb.

Pick one repetitive workflow. We’ll turn it into an outcome.

Most teams go live with their first outcome in days, not months.